Dettol | Behind the Scenes
Kabhi idhar. Kabhi udhar. It’s always the smallest, most unnoticed moments that carry the biggest impact. The everyday touches, the in-betweens we rarely think about, until they become a story worth telling. Here’s a look behind the scenes of how those fleeting moments were captured, crafted, and brought to your screens for Dettol […]
TCF | Behind the Scenes
TCF, a beautiful journey that will stay with us forever, was brought to life by the brave brand team at ATR, asquare communications, and What’s Next. Inspired by Snakes & Ladders and guided by the line “Soch samjh kar chaal chala,” every move in this film was made with purpose. This journey was shaped […]
ROX | Behind the Scenes
Rox, nothing short of a milestone. When the brief landed, so did a mix of excitement and disbelief. The idea was bold. The expectations are even bolder. CGI at this scale? High-intensity stunts, massive sets, ambitious post-production, all at a local level? It felt like a dream that dared us to chase it. The […]